SOURCE Entertainment Software Association
LOS ANGELES, June 11, 2013 — Adult women represent a significantly greater portion of the video game-playing population than boys age 17 or younger, and nearly half of all video game players are women, according to new research released today by the Entertainment Software Association (ESA). The report, 2013 Essential Facts About the Computer and Video Game Industry, found that women comprise 31 percent of the video game-playing population, while boys 17 and under represent only 19 percent of game players. Women are 45 percent of the entire game playing population and 46 percent of the time are the most frequent game purchasers.
“This new data underscores the remarkable upward trajectory for video games. It is an entertainment form enjoyed by hundreds of millions of consumers worldwide,” said Michael D. Gallagher, president and CEO of ESA, the trade association that represents the U.S. video game industry. “A diverse and energized consumer base, remarkable new hardware, and outstanding software all combine to foster growth for our